Keeping up with the competition

Keeping up with the competition

Business man reading newspaper

Lots of successful brands use social media such as Facebook, Instagram, and Twitter. There are now over 3.48 billion social media users globally. Which is why it’s the perfect place for organisations to tap into a new audience and keep their existing one engaged. Chances are, your competitors are using social channels regularly, increasing brand awareness, brand presence, and sales numbers by doing Social Media Marketing. 

In a world where your competition is already using social media, it’s vital your business does too. To build an online following, you can use various types of posts to communicate with your audience. Regularly posting compelling content means you’ll have a better chance of retaining existing customers and attracting new ones. So, it’s time to join in and get your business on social if it isn’t already.

Consistent and relevant content inspires trust. It creates a good perception of your brand, especially when your social channels show people engaging with your posts. By using effective social media marketing, you can achieve your business goals quicker and outdo the competition.

Conversion rates

You might have heard the term ‘conversion rates’ when using social media marketing for your business. But what is it? A conversion rate is what you want users to do when they visit your site after they’ve clicked through from another source. An example of this is tracking how many link clicks from your Instagram page have resulted in a sale. 

They’re important so you can see whether your social posts are generating sales and what you can do to improve numbers if they aren’t already. A good social marketing strategy should be reviewed regularly anyway – so you can create up-to-date content and use industry trends to your advantage. 

Using apps and programs to edit

Several apps can be used to carefully curate your social posts. From eye-catching photos to dynamic videos, there are lots of things you can do to make your social channels pop. 

Our top picks to easily edit photos on are:


VSCO is a great app for anyone looking to enhance their photos and build an aesthetic on their page. You can take photos within the app or upload your own. Also,  if you want your pictures to have the same look and feel, you can create a preset filter (called a recipe, on VSCO) and apply it to every new upload. Simple. 

Adobe Lightroom

Lightroom is available as an app and online. Adjust your photos using sliders to give them an extra boost of brightness or saturation. Similar to VSCO, Lightroom also allows you to add presets to photos so your feed can follow the same design guidelines.

Adobe Photoshop

Photoshop is one of the most used programs to edit photos. It’s got a vast range of possibilities. From changing the levels on a photo to adding intext or even special effects, there are lots of things you can do on the photo editing giant. It’s available as an app, but to utilise it in the best way, the desktop program is the way to go.

Video editing apps are slightly different. It all depends on how quickly you need to edit videos or what type of edit you want to do. Check out this comprehensive list of video editing tools compiled especially for social media. You’re sure to find a program that works for you. 

Don’t forget the copy. There’s nothing like creating a great visual…but then it’s accompanied by a clunky sentence. Sites such as Hemingway scan through your copy and make sure it’s the best it can be. 

Why using an agency for social media marketing is beneficial

  • Agencies are experts
  • They can help look into who your audience is
  • They can schedule
  • They can report
  • Produce engaging copy and good artwork

Using a digital marketing agency can elevate your social channels. By letting a team of experts advise on your social strategy, your business can see increased engagement and brand presence. And importantly, you can see your sales rise, too. An agency can help you with:

  • Defining your target audience
  • Defining your brand tone of voice
  • Creating and scheduling content
  • Providing social media reports
  • Creating eye-catching visuals

Why Facebook, Google, and Instagram Ads are the key to success.

Lastly, to reach a wider audience, Ads are the key to success. Putting a small spend behind a social post and targeting your key audience means you’ll have a higher reach online. Once you’ve grasped who your target audience is, you can direct your sponsored posts towards them. Using Ads, you can refine your audience by location, age, gender, and interests – so you know the right users will be seeing content that’s relevant to them.

I hope these points help your business.

If you wish to receive a FREE Social Media Audit on your business, please fill out our form from the link below:


For more tips and information on Social Media Marketing, please follow me on the following Socials, if it’s worth a share, I would gladly appreciate this:





Atish Parmar owner of Metric Connect Leicester

Atish Parmar – Metric Connect

Social media marketing in Leiceste

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